This study examines the relationship between the use of information technologies in enterprises, especially internet access, computer use and mobile/web order taking and social media use. Data on the use of information technologies in enterprises for the years 2019 and 2023 were analysed and a research model was developed in line with these data. Statistical analysis of the research was carried out using SPSS and E-views software. All tests were conducted bilaterally, and a statistical significance level of ≤0.05 was accepted for the p-value. The main hypotheses of the study test the relationships between the entrepreneurs' ownership of IT equipment and internet access, mobile/web order taking and social media use. The existence of the relationship between mobile/web order taking and social media use of enterprises is also examined within the framework of the study. According to the results of the study, computer usage and internet access rates decreased in 2019. However, the rate of broadband internet connection usage increased. While the rate of enterprises receiving orders through websites or mobile applications increased, it was determined that the use of social media also increased. The results of the statistical analysis show that the use of information technologies by enterprises has a positive impact on mobile/web order taking and social media use. Again, the effects of computer use on broadband internet access, mobile/web order taking and social media use were analysed and a positive relationship was found. The study reveals that the proposed research model is confirmed by statistical analyses and that the use of information technologies by enterprises increases their commercial performance. These results emphasise the importance of effective use of information technologies in order to increase the competitiveness of enterprises. ORCID NO: 0000-0001-7076-7766, 0009-0002-5671-5403
Anahtar Kelimeler: Startups, Information Technologies, Internet Access, Commercial Performance, Mobile Commerce
|
